You have resources to distribute but aren't sure where and how to identify students who are in need.
Below are tried and true strategies from several of our chapters.
Reach out to the staff who are already serving these students. Inform the administrators who are already in touch with vulnerable students, such as financial aid counselors, deans, targeted supportive services (such as DACA, former foster care, first-generation students, international students), office of student health and counseling, office of student success and retention, office of diversity and inclusion, and student affairs. Ask the staff to advertise available resources to the students they work with and send targeted emails to specific students.
Create brochures about the programs and how to enroll to be placed at the various offices listed above and to be shared at booths on campus.
Create a student resources webpage (such as this) with information about how to enroll in various programs on campus and off campus. Mobile apps, texting programs, and social media alert systems can also be developed to inform students about temporary and ongoing food resources on campus.
Student government serves as a central body to spread the word. They can send out a regular newsletter blast with the application form and publicize on social media.
Campus food pantry coordinators can advertise other resources like meal credits and food stamp enrollment to the students they work with and send targeted emails to specific students. Place flyers about these programs and how to sign up at the campus pantry.
Existing Surveys: Wherever students are filling out any other surveys, a section can be added to screen for other needs, such as meals. ie "Did you experience food insecurity last year? Would you be interested in information on meal resources?"
Residence Halls: RAs can spread the word for the future / help reduce stigma. Since students eventually move off campus, if they find themselves in need of supportive resources, they're already in the know about the available meal resources.
Hunger + Service Student Groups are well positioned (and often enthusiastic) to spread the word.
The Swipe Out Hunger drive itself serves as a key marketing vehicle about the meal credits or funds for the pantry being generated. In conjunction with the drive the team can host an awareness campaign designed to capture the attention of students who may be struggling and reduce the stigma surrounding food insecurity (see examples here and here).
Campus-wide newsletters, newspaper stories, and other articles published on print and social media can highlight resources that are in place to support students with basic needs.